On the front cover of vibe, the masthead is a bold prominant light blue colour which is appealing to the eye. Underneath the masthead is the medium shot image of the celebrity Usher, the image of Usher could be representated as a role model to many people as he is seen to be a succesfull, atractive, wealthy male artist who males aspire to be and who women want to be with, therfore having usher right in the center of this issues magazine is making people want to buy it. vibe magazine is aimed around young RnB lovers, we can tell this by looking at some of the lanuage used on the front cover such as 'Swagger' and 'No1' these words are more targeted towards the yonger public around the age of 16+ we can also tell that Vibe magazine is trying to promote RnB music as some of the artists featured in the magazine are; Keri Hilson, B2K, 50 cent, Ashanti, Ryan Leslie, Nelly and Chris Stokes all these artist are well known and and famous for their RnB music genre. The insituation for this magazine is Vibe we can tell this because Vibe is also the masthead of the magzine therefore this gives us a big clue and also at the bottom of the front cover is the vivbe website 'www.vibe.com'. The front cover also has many coverlines which are all quite crowded together. however they all have a similer font style. The target audience for vibe magzine would be RnB music lovers around the age of 16+, i think the magzine is aimed towards both males and females as many females would buy the magzine just by looking at the cover celebrity due to admiration and an interest in the celebrity and also have an interest within the RnB genre which will be very similer reasons for why males would also but Vibe magazine.
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