Key Concepts

The media concepts can be listed in the word LIIAR
The L stands for Language- the language that is used in the media component. Newspapers and magazines all have a particular style and presentation of language that is specific to their genre and audience. The language of print-based meida is evident in the articles you read, but also in text such as captions for photographs, mastheads and advertisments.

The I stands for Institution - The people who have a role in the production process of media texts, the companies/organisations they represent and the process of production, distribution and marketing in which both are involved.

The other I stands for Ideology - Ideology is often referred to as an unconscious set of ideas, values and beliefs that a group, society or an individual believe to be true or important, and which provide a framework for a particular view of the world. Within a society there might be different ideologies at play representing different sets of social interests.

The A stands for Audience- The audience for any media product is the group that consumes it. The target audience is the group at whom the product is specifically aimed. Some media texts will aim to engage a wide mass audience, and others might aim for a niche group. Each audience (and individual members of an audience) will consume the media product in a different way. In order to be able to target the most appropiate audience, the producers of a media text will reserach using categories which include age, gender, socio-economic, sexual orientation and consumption history or preference

The R stands for Representation- Representation is the process by which images, words or sounds are used to indicate issues or debates beyond what the literally mean. The most common form of representation is that of social groups, and debates arise that analyse both the posotive and negative aspects of represention.

when designing my magazine i need to take these key concepts into consideration