Evaluation

When producing and designing my product one of the main things i had to keep in mind was my target audience. The target audience for my college magazine is wyke college students both male and female around the age of 16-19. I wanted to target this age range and types of people as students are going to be the main people who would see the college magazine and most students age ranges from 16-19. To attract my target audience i knew i had to make my college magazine look interesting and attractive to the eye, therefore this would catch the students attention and make them want to read the college magazine more, to do this i needed to take into consideration how images, logos and fonts would look on the page and how they would be represented.

Firstly the main image on the front cover of my college magazine is supposed to be showing students enjoying college life and basically having fun, i choose to make my image like this as i think this would definitely grab my target audiences attention. On the page, my image of the students looks bright and colorful an as if the students are enjoying themselves and having a good time. I wanted my image to have an ideology of students been happy and enjoying the place where they are. When taking my images i asked the models in the images to act as though i was not there taking the photograph so i could get them looking as naturally happy as possible as i did not want the image to look too arranged and as if they where made to pose like that for a reason. I took the images to the side of the Ash building at wyke college as i felt this was a highly appropriate location seeing as my college magazine was targeted for wyke students.

The fonts on my college magazine are just plane and bold, i wanted them to be bold as i think bold font really catches the audiences attention, however i do have italic fonts on my front cover for the selling line and the dateline and also the price this is because these things are not hugely what the audience will need to notice first therefore i did not feel that they should be outstanding and in bold. I mainly have only used font on my front cover for cover-lines and subsidiary lines. The main cover-line on my magazine is the biggest font and the most obvious this is because i want it to stand out against the rest of the cover lines as i would like my target audience to be intrigued to find out what the story is about.

Choosing colours for my magazine was quite a complicated choice as i wanted something that was a good contrast with the main image but also appealing to the target audience. As you can see in my final version of the college magazine i have chosen a white background, this is because with the image been bright i think the white background contrasts with it extremely well and makes the image much more eye-catching, also the wyke logo which i used for my masthead stands out very clearly therefore my target audience will be able to see it properly. Also white is an appropriate colour for both males and females and font normally shows up well against it.

I created my product by using DTP and photoshop. In photo shop i edited the wyke logo and added a selling line and a dateline i then imported it into DTP, in photoshop i also edited my chosen image in photoshop to make it brighter. I the used DTP to construct my finished college magazine by adding cover-lines and images of barcodes. One problem i had when making my college magazine was that because my image was bright it was hard to get font colours to contrast out and stand out well against it, therefore i had a limited colour choice.

Overall i think my final product represents that target audience that i wanted it to as i have planned and produced it properly to the audience. The language, image, fonts and construction of my layout all seem to be appropriate to my target audience however i do feel like i could have spent a bit more time making the text show up better against the main image, this is something i will defiantly take into high consideration in the next task i do.